Impact – 1

It’s been a while since I’ve posted, but I’m still here! I’ve recently written a blog post for the UK Data Service, part 1 of a series, which can be found here.  I think ‘impact’ is a very interesting concept, one that guides where most of the funding goes in academia, yet which is difficult if not impossible to accurately measure. In some ways, this measurement is not fair, because it creates ‘winners’ and ‘losers’. However, life isn’t fair, and for the sake of supporting (potentially) impactful research, the use of measurement can be regarded as a necessary evil.

The value of context-specific communication and interdisciplinarity

In my spare time I sometimes work for a foundation. This foundation wants to communicate academic research in the fields of marketing, PR, advertising, etcetera, to practitioners. Think about marketeers, business owners, PR specialists…

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